Intertwining of words and health
How to communicate effectively in the pharmaceutical industry
Education about effective communication and its strategic importance for realizing the mission and achieving the business goals of pharmaceutical companies
In the pharmaceutical industry, effective communication is key to building trust, building reputation and the long-term success of the company.
Properly planned and executed communication can bring your company greater visibility, loyalty of key stakeholders and credibility, while motivating employees to become your best ambassadors.
At Aetas, together with experts, we have designed comprehensive training that focuses on improving communication with key stakeholders – from employees and patients to business partners, suppliers, the media and the general public.
The program educates how effective and coordinated communication at all levels can contribute to the success of your business, while also providing you with tools for responsible communication about medicines and health topics in accordance with the law.
Lecturers
Mag. Katarina Klemenc
I am a corporate communications expert with over 30 years of experience.
I am proud that I managed to set up one of the best teams of colleagues for corporate communication in the region, that I established quality and solid relationships with patient associations and a number of non-governmental organizations, that together we built or strengthened important socially responsible programs. Above all, I am proud of the wonderful interpersonal relationships I forged during this time.
Mag. Vanja Badovinac
I am proud of my many years of successful work in pharmaceutical marketing, where in addition to managing colleagues, I also implement successful projects operationally. Although combining both roles is often tiring, I firmly believe that experience with operational work helps to better understand the challenges faced by different teams of colleagues.
In my opinion, passion for work, knowledge, experience and responsibility are key factors for the success and satisfaction of clients, colleagues and other stakeholders for whom the activities are intended.
Sergeja Širca
I’ve been composing stories from words for as long as I can remember. As a journalist, I’ve been writing for various Slovenian media outlets for a good decade, and in the last 15 years, I’ve been creating stories primarily to raise awareness about the burden of various health problems.
I firmly believe in the power of positive and honest verbal communication. Smart conversation can stop war and achieve peace – so the right words are effective in dealing with other challenges as well. They also work wonders in making people aware of our responsibility to preserve the greatest value: health.
Barbara Brglez Ljubič
For many years, I have been successfully working in the field of digital projects and social media management, combining strategic planning with creative execution.
My passion for the digital world and constant monitoring of trends allow me to create innovative projects that reach audiences and spark their interest.
I believe that the success of every digital project depends on a well-thought-out strategy, carefully planned content, and excellent communication.
Mag. Katarina Klemenc
I started my career in 1990 as a PR and Communications Manager at Koda Studio, where I quickly rose through the ranks and established myself as one of the most influential communications professionals. I later joined Lek/Sandoz/Novartis, where I took over the management of corporate communications first in Slovenia, then in Southeastern Europe, Russia, the Czech Republic, Slovakia, Hungary, Poland and the Baltics. I made a significant contribution to the strategic development of communications in the pharmaceutical industry, my vision was based on clear, transparent and respectful dialogue.
I received my master’s degree from the Faculty of Social Sciences in Ljubljana, where I was a pioneer in the field of public relations. I also completed the General Management Program at the IEDC Business School Bled. I am involved in professional associations such as the Slovenian Public Relations Society and the International Association of Business Communicators (IABC). I have also received several awards for my contributions to the development of the profession, including the prestigious PRO PR Award in 2015.
As a lecturer, I am known for my energy, inclusive approach and ability to capture the attention of every listener. My workshops and lectures are based on concrete examples from practice, as I use my many years of experience to enable participants to gain effective solutions to their own challenges. I also have exceptional skills in the areas of building corporate reputation, government relations, crisis communication, conflict resolution, working with patients and implementing strategies to improve internal and external communication in companies. My excellent communication skills and good understanding of diversity have also led me to lead diversity and inclusion councils in an international environment.
In my lectures, I focus on transferring practical knowledge that leads to a better organizational culture, greater brand recognition, and deepening relationships with employees and the public. My workshops offer participants insight into modern communication trends, competencies that are key to success in the corporate world, and adaptable techniques that ensure better understanding between all stakeholders. As a lecturer, I stand out with authority, empathy, and passion for the profession, which is why my workshops are always well attended and highly rated.
As a volunteer, I have worked with various organizations within Novartis’ corporate volunteering for many years.
I am a mother of two daughters, and in my free time I like to hike, dance, dive, travel, read, watch movies, and attend exhibitions and theater and dance performances.
Mag. Vanja Badovinac
The realization that your work has left a mark on someone’s life is priceless. Well-planned and executed work always depends on quality communication – because it all begins and ends with it.
I am convinced that the first moment of communication happens with the first contact – with a greeting, a handshake, a look in the eye, a phone conversation, an email or a post on social networks. These are small but important moments that create a personal brand and leave an impression. As a long-time leader, I enjoy my mission of maturity, that is, transferring knowledge and skills to younger colleagues. I often take on a mentoring or consulting role, which I enjoy as much as the results of perfectly executed projects, which are proudly recorded among the successes of the company I lead.
If I had to choose my career path again, I would choose entrepreneurship again. The variety of projects and the many contacts I have made along the way enrich both my business and personal life, and no day is the same.
Sergeja Širca
Of course, words only have magical power when they are masterfully woven into an interesting story, told by the right person at the right time, in the right place, and in the right way. When it comes to conveying stories to the wider world, I am aided by persuasive and respectful communication and a good knowledge of Slovenian media and how they operate.
I am convinced that we can only create a good story after we first listen carefully to the central character. My motto is that each of us has an interesting story. My favorite work challenge is the moments when I connect seemingly unrelated sentences and uncertain words into a story that attracts attention. For me, the most valuable reward is the realization that someone, in the modern crazy pace of life, has listened carefully to the most important story for them – the one that our body and soul tell us.
My favorite addictions are books, movies, and rock music, and my favorite hobby is spending time with people I care about, preferably traveling and going to concerts.
Barbara Brglez Ljubič
I consistently emphasize the importance of authentic and consistent communication on social media, as these are the places where first impressions and relationships with the audience are created. For me, the key factors for success are quality execution, accountability and teamwork. Through my work, I strive to create a positive impact, both on clients and on users involved in digital campaigns, guided by the belief that every word, post or interaction leaves a mark and builds long-term relationships.
Even in my free time, I’m often in front of screens and learning about new trends in the digital world, as it’s one of the fastest-growing industries. At the same time, I try to spend as much of my free time as possible in a quality way – with my family, in nature, and traveling.
More about the program
- Integrated communication: we’ll shed light on approaches to improve engagement with your key stakeholders. Consistent and strategic communication can significantly contribute to greater visibility and building a positive reputation for your company.
- Involving employees as ambassadors: we will focus on ways to encourage employees to recognize the value of their work and contribute to creating a positive image of the company. With proper involvement, employees increase internal motivation and spread a positive image of the company externally, which strengthens trust among the company’s stakeholders.
- Ethical and legally compliant communication: we’ll look at how to craft messages that comply with the law while being clear, persuasive and trustworthy. This will contribute to building lasting trust between your company and your partners.
- Crisis communication: we will focus on effective approaches for timely and appropriate response in crisis situations. We will present examples and strategies for reducing damage, protecting the company’s reputation and maintaining its stability in challenging situations.
- Optimizing messages: we will explore how to tailor messages to different stakeholders to achieve optimal reach and impact. We will examine how to coordinate content for employees, customers, patients, business partners or the media to strengthen their understanding and establish a quality long-term dialogue.
Education program
Day 1:
- Foundations of strategic communication (communication plan, corporate brand, sustainable communication, social responsibility, crisis communication).
- Internal communication and employer branding (employed as company ambassadors).
- Media relations (planning long-term and effective relations with the media).
- Relations with patients (cooperation with patients in raising public awareness of diseases).
Day 2:
- Digital communication and social networks (trends, digital media and platform management, artificial intelligence).
- Communication examples from practice.
- Overview and integration of knowledge.
Thursday, January 23, 2025, from 8 a.m. to 4 p.m.
Friday, January 24, 2025, from 8 a.m. to 1:30 p.m.
Aetas business premises
Tomšičeva ulica 1, Ljubljana
Lecture room on the 3rd floor
Who is the education intended for?
The training is intended for employees who lead and carry out communication activities in pharmaceutical companies, brand managers, personnel managers, responsible for crisis communication, responsible for cooperation with patients / patient associations and other colleagues who face communication challenges in the pharmaceutical industry.
Why attend training?
The training will shed light on the important role of effective communication with various publics in building a successful business story of a pharmaceutical company. In addition to business success, it will help you establish solid and quality relationships with all stakeholders with whom the pharmaceutical company regularly cooperates, which is key to long-term growth and development.
The training will take place in the form of interactive lectures and workshops, where we will present examples of good practices on how to improve your communication strategy.
The price of education
EUR 1,190.00 + VAT per participant
The training is limited to 12 participants, which enables work in smaller groups (3 x 4), which will be moderated.
General conditions
- Your application for training is confirmed upon payment of 100 % of the registration fee to the account of the company Aetas, solutions and ideas in pharmaceuticals, d.o.o., Redelonghijeva 28, Ljubljana.
- After receiving the application, an offer will be issued as a basis for payment within 48 hours.
- An invoice for the service provided will be issued after the training.
- The price of the education is EUR 1,190.00 (EUR 1,451.80 including VAT).
- Cancellation of participation is valid only in electronic or written form. In case of cancellation up to 10 days before the event, the training organizer withholds 50 % of the registration fee. In case of later cancellation or non-participation in the training, the organizer retains 100 % of the registration fee.
- We reserve the right to make partial changes in the program, in case of force majeure, even to cancel the event. In this case, the registration fee will be fully refunded.
- After the confirmed application, the training participant receives a detailed program and instructions for preparing for the training by e-mail.
- The price includes lunch on the first day.
- The maximum number of participants is 12.
- During the training, participants do not communicate by phone or computer, unless there is an urgent reason to do so.
- Education takes place in the Slovenian language.
Are you interested in how to communicate effectively?
Sign up!
After successful registration, you will receive an invoice for payment of the registration fee to the email address you provided within two working days.
We will use your personal data confidentially and exclusively for the purpose for which we have obtained your consent, and will not share it with third parties. We treat your privacy in accordance with the provisions of the General Data Protection Regulation and the Personal Data Protection Act (ZVOP-2). You can read more about the collection, processing and protection of personal data in our Privacy Policy.